Analysis of the Ergodesign of a Scientific and Educational Organization Logo

The article discusses modern approaches of ergonomics in the organisation’s logo development. A scientific and educational organisation is considered as an institution. The chosen approaches help to understand the psychology of perceiving colour and shape of the elements, which is important for the organization’s brand memorability. The article analyses scientific studies that confirm that the right choice of colour and shape can significantly affect the brand perception and its attractiveness to the society. Analysing the available elements of corporate styles of scientific organisations in the field of ergonomics is also carried out.