DOI: 10.1017/pds.2026.10579 ISSN: 2732-527X
An LLM model to guide and enrich the understanding of stakeholder value and development of product requirements
Jonathan Cagan, Vincent ShaABSTRACT:
Leveraging the vast interconnection of language and ideas through Large Language Models, a designer’s understanding of the needs, wants and desires of intended stakeholders defines the value proposition and product design requirements of a product or service through implementation of the Value Opportunity Analysis (VOA). The resulting VOA LLM Bot explores emotion, aesthetic and other human-valued attributes, and significantly increases perception of the VOA as a useful method for identifying product requirements, and analyzing opportunity solutions.