AI as a reflection partner in UX strategy

Abstract

Artificial Intelligence (AI) is typically considered an efficiency tool in user experience (UX). Far less attention is paid to its potential to structure reflection. The AI-supported UX Strategy Evaluator, created by German UPA’s UX Strategy Working Group, addresses this gap by posing questions to UX strategists and UX managers, rather than attempting to provide answers or best practices. This paper describes its design principles and development, grounded in the iterative development of a UX strategy checklist to identify which skills, information, and attitudes are relevant for strategic UX work. In addition, it describes a first exploration in a workshop with 13 participants at the conference Mensch & Computer 2025. Initial findings indicate that the question-based approach encourages participants to make assumptions explicit and fosters dialogue. The article concludes with areas for improvement and outlines future work.