A STUDY ON THE BENEFITS RECEIVED BY THE CUSTOMERS DUE TO THE DIGITALISATION OF BANKING SERVICES

The present study was conducted by doing survey from 100 respondents regarding various benefits received by customers due to digitalisation of banking services. Through which it was identified that maximum people are aware about the various Digital services provided by the Banks which avail various benefits to them. Along with that reasons were also identified for which customers are opting for Digital Banking services. All the customers have experienced improvement in the facilities provided by Banks Digitally compared to Traditionally. And everyone agrees that they have been benefitted by the Digital Banking services and will definitely recommend it to others. In addition to that by applying Kruskal Wallis test to the data collected it was found out that there is no effect of demographic profile on the opinions of the customers regarding the benefits received due to digitalisation of Banking services.