A Study on Investors’ Perception and Attitude of Post Office Savings Schemes with Reference to Palappallam Post Office

Post office savings schemes are a set of investment options offered by India Post, the postal department of India. These schemes provide a safe and secure investment option to individuals and promote financial inclusion by catering to the savings needs of the rural population. Post office savings schemes have been a popular investment option for many investors in India. This study aims to investigate the perception and attitude of investors towards these schemes. Saving is common to all human societies, even if saving practices differ from one another. Motivations vary, but caution, social pressures and ambitions for future consumption are the key drivers encouraging people to save. Postal savings funds play a significant role in financing public debt in a number of countries; the funds are intermediated through a variety of policy-based financial institutions with developmental objectives, returning the funds for the direct benefit of the communities of savers. For this study, a total of 80 respondents were selected, all of whom are current depositors of the Palappallam post office. This paper mainly reports on investor preference, awareness and perception of the various investment schemes available at the Palappallam post office in Kanyakumari district.