A Study on Educated Consumer Behavior and Perception towards Organic Food Products in Delhi
Donika Arora, Vandana SisodiaIn today’s world, organic food products have emerged to be extremely important for human beings to lead a healthy life. In this paper, an attempt has been made to find out the consumer attitude towards organic food products. There is little information about public attitude towards organic food. A sample of 100 respondents was randomly selected from Delhi. The selected samples were analyzed using SPSS. As per the findings of the study, the level of behavior and perception about organic food products among the educated consumers were not encouraging and they were not aware about certification and market availability. There is a need to acquire more knowledge about consumers and their perception, attitude and behavior towards organic food products.