A Study on Customer Service and Job Satisfaction among Beauty Professionals according to Myers-Briggs Type Indicator Personality Traits

Purpose: This study analyzes differences in customer service and job satisfaction across Myers-Briggs type indicator (MBTI)-based personality types to identify how practitioner traits influence service quality in the beauty industry to provide evidence for strategic human resource management. Methods: An online survey involving beauty professionals was conducted between November 27 and December 31, 2025. Data gathered from 295 participants were analyzed using SPSS 25.0 to examine differences across MBTI types. Results: Extraversion was identified as the most prevalent trait, while Introverted Sensing Feeling Judging (ISFJ) and Extraverted Intuitive Feeling Perceiving (ENFP) were identified as the predominant types. Customer service performance was higher among individuals with Introversion and Thinking traits. Greater job satisfaction was observed among individuals with Introversion and Intuition characteristics, whereas individuals Thinking traits demonstrated higher satisfaction with their supervisors. Conclusion: The findings indicate that personality traits play a critical role in determining service quality. Despite sample bias, the finding suggest that personality-based personnel strategies may enhance industry competitiveness within the beauty industry.