A STUDY OF THE FACTORS AND BARRIERS FOR GREEN SANITARY PRODUCT USAGE
Arundhati Das Chatterjee- General Medicine
- General Medicine
- Education
- Political Science and International Relations
- Public Administration
- Social Sciences (miscellaneous)
- Social Sciences (miscellaneous)
- Sociology and Political Science
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- Management of Technology and Innovation
- Strategy and Management
- Development
- Business and International Management
- Electrochemistry
- Spectroscopy
- Toxicology
- Analytical Chemistry
- General Materials Science
- Agricultural and Biological Sciences (miscellaneous)
- Applied Microbiology and Biotechnology
- Ecology, Evolution, Behavior and Systematics
- Biotechnology
Menstruation products are crucial elements in a woman's life as it helps in collecting menstrual fluids hygienically. Reasons behind women choosing a particular menstrual product are myriad and complex, factors often been interrelated. Since prehistoric times there had been a mute struggle of young girls and women folks to carry on their daily chores smoothly along with menstruation. However, at present the sanitary products available in the market are detrimental for the environment because of the usage of hidden plastic. Hence the rising trend of using green or menstrual products.This study explores the factors and barriers for a consumer in choosing a green sanitary product. This involves a systematic literature review relating to the usage of menstrual product and a case study based on one of the states of India,West Bengal with a sample of 142 females. Study reveals a significant difference in green sanitary product usage with respect to its awareness,income and education of the sample.