DOI: 10.1177/14657503261477643 ISSN: 1465-7503
A fresh perspective on entrepreneurial hustle
Daria HakolaEntrepreneurial hustle has quickly gained attention in entrepreneurship research. Yet, its rapid consolidation raises questions about how a concept originally framed as crisis-driven action has come to be treated as a positive, transferable individual trait. This essay presents a praxis-based view that emphasizes hustle's temporary, socially constructed, and context-dependent nature. Framing it as enacted action rather than a fixed pattern broadens the concept and surfaces its potential dark side.