12 roles for the organisational design of data-driven product management

ABSTRACT:

This paper conceptualizes data-driven product management (DDPM) as an organisational capability requiring clearly defined roles for effective coordination across technical, analytical, and managerial domains. Based on a systematic literature review and industry workshops, twelve interdependent roles were identified and specified through standardized role profiles. The resulting role architecture provides a structured foundation for organisational design, enabling companies to assign responsibilities, align competences, and operationalise DDPM in practice.