DOI: 10.66106/ylaba6.20250102 ISSN: 3105-7586

艺术品包装设计理念分析——以书画类艺术品为例（Analysis of Art Packaging Design Concepts—Taking Calligraphy and Painting Artworks as Examples）

王星蕊 Xingrui Wang, 孔祥通 Xiangtong Kong
Show PDF Cite
Abstract：This study aims to deeply analyze the packaging design concept of calligraphy and painting artworks, and explore how to enhance the cultural connotation, economic value, and aesthetic experience of packaging while protecting the artwork itself. Through sorting out relevant research at home and abroad and conducting market research, combined with the particularity of calligraphy and painting artworks, this study analyzes the specific application of packaging design concepts such as protection, culture, economy, aesthetics, and functionality in the packaging of calligraphy and painting artworks. At the same time, it proposes innovative strategies such as the application of new materials and technologies, design style innovation, packaging structure innovation, and increasing the added value of packaging, aiming to provide theoretical guidance and practical reference for the packaging design of calligraphy and painting artworks, and promote the healthy development of the calligraphy and painting art market.

More from our Archive