DOI: 10.66106/tiyua5.20250103 ISSN: 3105-7608

数字经济背景下体育产业商业化运营的创新路径（Innovation Paths for Commercial Operation of the Sports Industry in the Context of Digital Economy）

林远平 Yuanping Lin
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Abstract：This paper systematically explains the internal mechanism of digital economy enabling commercial operation of sports industry through three paths: data elements, digital technology and platform model. It deeply analyzes the core obstacles restricting innovation implementation from four dimensions of technology, system, capital and talent, and puts forward corresponding innovation paths: cracking capital constraints through business model innovation, cracking technical constraints through operational efficiency innovation, cracking institutional constraints through institutional adaptation innovation, and cracking talent constraints through ecological collaborative innovation. It forms a corresponding innovative solution, provides theoretical reference and practical guidance for promoting high-quality development of commercial operation of China’s sports industry.‌Keywords‌： Digital Economy; Sports Industry; Commercial Operation

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