DOI: 10.66106/tiyua5.20250105 ISSN: 3105-7608

中华文脉传承视野下孔繁森体育精神的创新传播路径（Innovative Communication Pathways for Kong Fansen’s Sports Spirit from the Perspective of Chinese Cultural Heritage Transmission）

徐嘉欣 Jiaxin Xu
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Abstract：Against the backdrop of inheriting and innovatively developing the Chinese cultural heritage, this study focuses on the unique sports spirit of Kong Fansen—an outstanding Communist Party member—forged through his work practices in Ngari, Tibet. This spirit, embodied in high-altitude mountaineering, horseback riding, and other activities, epitomizes arduous struggle and ethnic unity. The research aims to address challenges in its current dissemination, such as symbolic superficiality, intergenerational disconnect, and outdated communication channels. By deconstructing the cultural connotations of Kong Fansen’s sports spirit—which integrates the Confucian tradition of self-cultivation through action, the revolutionary ethos of “Old Tibet,” and the national “sports power” strategy—the study analyzes its threefold cultural genes (institutional tradition, philosophical foundation, and revolutionary discourse) and systematically examines dissemination barriers.The study proposes and designs a three-dimensional innovative communication pathway system, centered on:Content innovation (revitalizing material artifacts, IP-based transformation of behavioral elements, and narrative embedding of core values);Narrative innovation (youth-oriented expression, embodied design, and consumption-context reconstruction);Mechanism innovation (policy integration, multi-stakeholder collaboration, and international communication).Emphasis is placed on leveraging digital technologies—such as the metaverse, Artificial Intelligence Generated Content (AIGC), and transmedia storytelling—to empower dissemination and construct an integrated “education-cultural tourism-sports events” ecosystem. The research concludes that this innovative communication mechanism can effectively transform Kong Fansen’s sports spirit into a cultural resource for nurturing national identity, cultivating civic virtues, and serving national strategies, thereby advancing education in socialist core values.

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