DOI: 10.33847/2686-8296.5.2_5 ISSN: 2686-8296
Сost-volume-profit analysis: practical aspects in e-commerce
Darya Rozhkova, Nadezhda Rozhkova, Daniela Serna, Uliana Blinova- General Earth and Planetary Sciences
As a result of the COVID-19 pandemic, e-commerce has experienced a significant increase. For Russian companies it's quite hard to compete with international organizations, mainly due to companies’ size and constant investments. The article addresses the issues that e-commerce companies face in terms of business models, costs, pricing and reaching a break-even point. We have studied the financial metrics of Ozon (leader company in Russian e-commerce market and have predicted net income for Ozon in 2023-2028. We outlined the limitations of break-even analysis in real-world scenarios for digital platforms.