Outline
DOI: 10.67668/lehc/voliss/477 ISSN: 3030-3117
СУЩНОСТЬ И ЗНАЧЕНИЕ НАЦИОНАЛЬНОГО БРЕНДИНГА СТРАН В УСЛОВИЯХ ГЛОБАЛИЗАЦИИ
Ачилова Наргиза БахтиёровнаThis article examines and analyzes such concepts as “national brand” and “national branding”, examines the approaches of different authors to the interpretation of these terms, reveals the essence and significance of national branding in the context of globalization of the world economy, and also defines the functions of national branding and proposes an alternative formulation this terminology.
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