DOI: 10.1177/002224378702400304 ISSN:
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Terence A. Shimp, Subhash Sharma- Marketing
- Economics and Econometrics
- Business and International Management
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.