Adaptation of the Offering to the Mountain Deity among the Qiang in Northwest Sichuan: Cultural Security on Multiple Levels

This chapter aims to explore multiple-level cultural security concerns among the Rrmi people, who are constituents of the Qiang nationality and the Chinese nation, by examining the coexistence of two versions of their local ritual of offering to the mountain deity. The traditional local ritual of Hsugdu is routinized in the process of the identification of their Qiang nationality and the promotion of cultural tourism, and forms the basis of the adapted ritual of zhuanshanhui. Zhuanshanhui integrates the main content of the traditional Hsugdu, exemplary Qiang history and culture, and popular environmentalism. It has become the representation of the local Rrmi to outsiders and a potential touristic resource. Besides promoting cultural tourism, local Rrmi need to maintain their cultural distinctiveness to present their cultural identity and secure touristic resources while integrating themselves into the Chinese nation.